Most nurse gear is designed by people who've never worked a real shift.
FIGS was founded by a fashion executive and a banker. Jaanuu by a physician. The people designing what nurses carry and consume every day have never pulled a 12-hour night shift, navigated a code blue with a dead stethoscope, or eaten a gas station energy bar at 3 AM because it was the only option.
Chad the Nurse is different. Founded by Chad Ballard, a working registered nurse and DAISY Award honoree recognized for extraordinary patient care. Every product starts with one question: would I use this on my next shift?
That's not a marketing angle. That's the entire company.